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Crawford, C. Merle 1924-

New products management / C. Merle Crawford. - Homewood, Ill. : R.D. Irwin, 1983. - xx, 727 p. : ill. ; 24 cm. - The Irwin series in marketing. .

Includes index.

Bibliography: p. 691-709.

ISBN: 0256028451

LCCN: 82083830

Subjects--Topical Terms:
New products--Management.

Dewey Class. No.: 658.5 / CRN

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