Pederson, Carlton A.
Selling, principles and methods / Carlton A. Pederson, Milburn D. Wright and Barton A. Weitz. - 7th ed. - Homewood, Ill. : Irwin, 1984. - xviii, 564 p. : ill. (some col.) ; 24 cm. - The Irwin series in marketing .
Includes bibliographies and indexes.
0256030219
Selling.
658.8 / PES
Selling, principles and methods / Carlton A. Pederson, Milburn D. Wright and Barton A. Weitz. - 7th ed. - Homewood, Ill. : Irwin, 1984. - xviii, 564 p. : ill. (some col.) ; 24 cm. - The Irwin series in marketing .
Includes bibliographies and indexes.
0256030219
Selling.
658.8 / PES