Seltz, David D.
Handbook of innovative marketing techniques / David D. Seltz. - Reading, Mass. : Addison-Wesley, c1981. - xi, 329 p. : ill. ; 28 cm.
0201076179
79027415
Marketing.
Sales promotion.
658.8 / SEH
Handbook of innovative marketing techniques / David D. Seltz. - Reading, Mass. : Addison-Wesley, c1981. - xi, 329 p. : ill. ; 28 cm.
0201076179
79027415
Marketing.
Sales promotion.
658.8 / SEH