Peterson, Robin.
Marketing : a contemporary introduction / Robin Peterson. - Santa Barbara [Calif.] : Wiley, c1977. - 675 p. : ill. ; 24 cm. - Wiley/Hamilton series in marketing .
Includes bibliographies and index.
0471683310
Marketing.
658.8 / PEM
Marketing : a contemporary introduction / Robin Peterson. - Santa Barbara [Calif.] : Wiley, c1977. - 675 p. : ill. ; 24 cm. - Wiley/Hamilton series in marketing .
Includes bibliographies and index.
0471683310
Marketing.
658.8 / PEM