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Hopkins, David S., 1921-

The marketing plan / by David S. Hopkins. - New York, N.Y. : Conference Board, c1981. - vi, 138 p. : ill., forms ; 28 cm. - Conference Board report ; no. 801 .

Includes bibliographical references.

ISBN: 0823702375 (pbk.)

LCCN: 81129175

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .H7548

Dewey Class. No.: 658.8 / HOM

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