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Cespedes, Frank V.

Organizing and implementing the marketing effort : text and cases / Frank V. Cespedes. - Reading, Mass. : Addison-Wesley, c1991. - xiii, 818 p. : ill. ; 25 cm.

Includes bibliographical references and indexes.

0201510448


Marketing--Management--Case studies.
Sales management--Case studies.

658.802 / CEO
Last Updated on September 15, 2019
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