Cespedes, Frank V.
Organizing and implementing the marketing effort : text and cases / Frank V. Cespedes. - Reading, Mass. : Addison-Wesley, c1991. - xiii, 818 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
0201510448
Marketing--Management--Case studies.
Sales management--Case studies.
658.802 / CEO
Organizing and implementing the marketing effort : text and cases / Frank V. Cespedes. - Reading, Mass. : Addison-Wesley, c1991. - xiii, 818 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
0201510448
Marketing--Management--Case studies.
Sales management--Case studies.
658.802 / CEO