McCarthy, E. Jerome
Basic marketing : a managerial approach / E. Jerome McCarthy and William D. Perreault. - 8th ed. - Homewood, Ill. : R.D. Irwin, 1984. - xvii, 841 p. : ill. ; 24 cm. - Irwin series in marketing .
Includes bibliographical references and indexes.
0256030197
83082140
Marketing--Management.
658.8 / MCB
Basic marketing : a managerial approach / E. Jerome McCarthy and William D. Perreault. - 8th ed. - Homewood, Ill. : R.D. Irwin, 1984. - xvii, 841 p. : ill. ; 24 cm. - Irwin series in marketing .
Includes bibliographical references and indexes.
0256030197
83082140
Marketing--Management.
658.8 / MCB