McCarthy, E. Jerome
Basic marketing : a managerial approach / E. Jerome McCarthy, with assistance of Andrew A. Brogowicz. - 7th ed. - Homewood, Ill. : R.D. Irwin, 1981. - xix, 762 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0256025339
80085240
Marketing--Management.
658.8 / MCB
Basic marketing : a managerial approach / E. Jerome McCarthy, with assistance of Andrew A. Brogowicz. - 7th ed. - Homewood, Ill. : R.D. Irwin, 1981. - xix, 762 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0256025339
80085240
Marketing--Management.
658.8 / MCB