Terpstra,Vern
International marketing / Vern Terpstra, Ravi Sarathy. - 8th ed. - Forth Worth ; New York : Dryden , 2000 - xxiv, 726p. : ill. ; 23 cm.
Includes bibliographical references and index.
0030989558
Marketing
658.8 / TEI
International marketing / Vern Terpstra, Ravi Sarathy. - 8th ed. - Forth Worth ; New York : Dryden , 2000 - xxiv, 726p. : ill. ; 23 cm.
Includes bibliographical references and index.
0030989558
Marketing
658.8 / TEI