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Cravens, David W.

Strategic marketing cases and applications / David W. Cravens and Charles W. Lamb, Jr. - Homewood, Ill. : R.D. Irwin, 1983. - xix, 648 p. : ill. ; 24 cm. - The Irwin series in marketing .

Includes bibliographical references.

0256029369


Marketing--Case studies.

658.802 / CRS
Last Updated on September 15, 2019
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