Lucas, Darrell Blaine. 1902-
Measuring advertising effectiveness / Darrell Blaine Lucas and Steuart Henderson Britt. - New York : McGraw-Hill, 1963. - 399 p. : ill. ; 23 cm. - McGraw-Hill series in marketing and advertising .
includes index.
Includes bibliography.
62019764
GB64-14585
Advertising--United States.
658.8 / LUM
Measuring advertising effectiveness / Darrell Blaine Lucas and Steuart Henderson Britt. - New York : McGraw-Hill, 1963. - 399 p. : ill. ; 23 cm. - McGraw-Hill series in marketing and advertising .
includes index.
Includes bibliography.
62019764
GB64-14585
Advertising--United States.
658.8 / LUM