Library Logo
Lucas, Darrell Blaine. 1902-

Measuring advertising effectiveness / Darrell Blaine Lucas and Steuart Henderson Britt. - New York : McGraw-Hill, 1963. - 399 p. : ill. ; 23 cm. - McGraw-Hill series in marketing and advertising .

includes index.

Includes bibliography.

62019764

GB64-14585


Advertising--United States.

658.8 / LUM
Last Updated on September 15, 2019
© Dhaka University Library. All Rights Reserved|Staff Login