Cravens, David W.
Strategic marketing / David W. Cravens. - 6th ed. - Boston : Irwin/McGraw-Hill, c2000. - xvi, 752 p. : ill. ; 25 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index.
0070275432
99010060
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.
658.802 / CRS
Strategic marketing / David W. Cravens. - 6th ed. - Boston : Irwin/McGraw-Hill, c2000. - xvi, 752 p. : ill. ; 25 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index.
0070275432
99010060
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.
658.802 / CRS