Marketing classics : a selection of influential articles /
comp. by Ben M. Enis, Keith K. Cox.
- 6th ed.
- Boston : Allyn and Bacon, c1988.
- xii, 544 p. ; 24 cm.
Includes bibliographies and index.
0205113796 (pbk.) 0205116450 (International ed. : pbk.)
87037356
Marketing.
HF5415 / .M29748 1988
658.8 / ENM
Includes bibliographies and index.
0205113796 (pbk.) 0205116450 (International ed. : pbk.)
87037356
Marketing.
HF5415 / .M29748 1988
658.8 / ENM