Cravens, David W.
Strategic marketing / David W. Cravens and Nigel F. Piercy. - 10th ed. - New York : McGraw-Hill, c2013. - xviii, 653 p. : ill. ; 27 cm.
Includes bibliographical references and indexes.
9780078028908 0078028906
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.
658.802 / CRS
Strategic marketing / David W. Cravens and Nigel F. Piercy. - 10th ed. - New York : McGraw-Hill, c2013. - xviii, 653 p. : ill. ; 27 cm.
Includes bibliographical references and indexes.
9780078028908 0078028906
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.
658.802 / CRS