Cravens, David W.
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr. and Victoria L. Crittenden. - 6th ed. - Boston : Irwin/McGraw-Hill, 1999. - xvi, 624 p. : ill. ; 26 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index of cases.
System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher.
0256261253
Marketing--Case studies.
658.802 / CRS
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr. and Victoria L. Crittenden. - 6th ed. - Boston : Irwin/McGraw-Hill, 1999. - xvi, 624 p. : ill. ; 26 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index of cases.
System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher.
0256261253
Marketing--Case studies.
658.802 / CRS