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McDonald, Malcolm.

Marketing plans : how to prepare them, how to use them / Malcolm McDonald. - Oxford : Heinemann, 1984. - viii, 216 p. ; ill. ; 24 cm.

Includes index.

ISBN: 0434912301

Nat. Bib. No.: GBA2-Z4624

Subjects--Topical Terms:
Marketing.
Marketing--Planning.

Dewey Class. No.: 658.8 / MCM

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