Wilson, R. M. S.
Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan. - 2nd ed. - Oxford, England : Butterworth-Heinemann, 1997. - xx, 827 p. : ill. ; 29 cm. - The Marketing series . - Marketing series (London, England) .
includes index.
075062244X (pbk.)
98115315
Marketing--Management.
658.802 / WIS
Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan. - 2nd ed. - Oxford, England : Butterworth-Heinemann, 1997. - xx, 827 p. : ill. ; 29 cm. - The Marketing series . - Marketing series (London, England) .
includes index.
075062244X (pbk.)
98115315
Marketing--Management.
658.802 / WIS