Marketing : contemporary dimensions /
[edited by] Robert A. Robicheaux, William M. Pride, O. C. Ferrell.
- 2nd ed.
- Boston : Houghton Mifflin, c1980.
- xii, 399 p. : ill. ; 24 cm.
Includes bibliographical references.
0395285003
79089125
Marketing.
HF5415 / .M2975 1980
658.8 / ROM
Includes bibliographical references.
0395285003
79089125
Marketing.
HF5415 / .M2975 1980
658.8 / ROM