Lamb, Charles W.
Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel - 5th ed. - Ohio : Thomson, 2006. - xxxii, 544 p. : ill. ; 28 cm.
Includes bibliographical references and index.
032431664X
Marketing - Management
658.8 / LAE
Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel - 5th ed. - Ohio : Thomson, 2006. - xxxii, 544 p. : ill. ; 28 cm.
Includes bibliographical references and index.
032431664X
Marketing - Management
658.8 / LAE