King, William Richard, 1938-
Quantitative analysis for marketing management / by William R. King. - New York : McGraw-Hill, 1967. - xviii, 574 p. : illus. 23 cm.
Includes bibliographies.
67021595
Marketing--Mathematical models.
Marketing--Management--Mathematical models.
Decision making--Mathematical models.
HF5415.1 / .K5
658.800182 / KIQ
Quantitative analysis for marketing management / by William R. King. - New York : McGraw-Hill, 1967. - xviii, 574 p. : illus. 23 cm.
Includes bibliographies.
67021595
Marketing--Mathematical models.
Marketing--Management--Mathematical models.
Decision making--Mathematical models.
HF5415.1 / .K5
658.800182 / KIQ