McCarthy, E. Jerome
Basic marketing / E. Jerome McCarthy, Stanley J. Shapiro - 2nd canadian ed. - Homewood, Ill. : I.D. Irwin, 1978. - xix, 762 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0256025339
80085240
Marketing--Management.
658.8 / MCB
Basic marketing / E. Jerome McCarthy, Stanley J. Shapiro - 2nd canadian ed. - Homewood, Ill. : I.D. Irwin, 1978. - xix, 762 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0256025339
80085240
Marketing--Management.
658.8 / MCB