Menchin, Robert S.
The mature market : a strategic marketing guide to America's fastest growing population segment / Robert S. Menchin. - Chicago, Ill. : Probus Pub., c1989. - xvi, 265 p. : ill. ; 24 cm.
Includes bibliographical references and index.
1557380821
Marketing--Management.--United States
Older consumers--United States.
Consumer behavior--United States.
658.802 / MEM
The mature market : a strategic marketing guide to America's fastest growing population segment / Robert S. Menchin. - Chicago, Ill. : Probus Pub., c1989. - xvi, 265 p. : ill. ; 24 cm.
Includes bibliographical references and index.
1557380821
Marketing--Management.--United States
Older consumers--United States.
Consumer behavior--United States.
658.802 / MEM