Dhaka University Library Online catalog

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Lazer, William.

Social marketing: perspectives and viewpoints / William Lazer [and] Eugene J. Kelley. - Homewood, Ill., R. D. Irwin, 1973. - xiii, 505 p. illus. 23 cm.

Includes bibliographies.

ISBN: 0256002843

LCCN: 72092419

Subjects--Topical Terms:
Marketing--Social aspects.
Social marketing.

LC Class. No.: HF5415 / .L3293

Dewey Class. No.: 658.8 / LAS

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