Urban, Glen L.
Design and marketing of new products / Glen L. Urban, John R. Hauser. - Englewood Cliffs, N.J. : Prentice-Hall, c1980. - xx, 618 p. : ill. ; 24 cm. - Prentice-Hall international series in management .
Includes indexes.
Bibliography: p. 583-608.
0132012693
80011707
New products.
Industrial design--United States.
HF5415.15 / .U7
658.8 / URD
Design and marketing of new products / Glen L. Urban, John R. Hauser. - Englewood Cliffs, N.J. : Prentice-Hall, c1980. - xx, 618 p. : ill. ; 24 cm. - Prentice-Hall international series in management .
Includes indexes.
Bibliography: p. 583-608.
0132012693
80011707
New products.
Industrial design--United States.
HF5415.15 / .U7
658.8 / URD