McCarthy, E. Jerome
Essentials of marketing / E. Jerome McCarthy ; with the assistance of A. A. Brogowicz. - Homewood, Ill. : R. D. Irwin, c1979. - xvii, 494 p. : ill. ; 24 cm. - The Irwin series in marketing .
includes index.
Includes bibliographical references and indexes.
0256021422
78070938
Marketing.
658.8 / MCE
Essentials of marketing / E. Jerome McCarthy ; with the assistance of A. A. Brogowicz. - Homewood, Ill. : R. D. Irwin, c1979. - xvii, 494 p. : ill. ; 24 cm. - The Irwin series in marketing .
includes index.
Includes bibliographical references and indexes.
0256021422
78070938
Marketing.
658.8 / MCE