Croft, Michael J.
Market segmentation : a step-by-step guide to profitable new business / Michael J. Croft. - New York : Routledge, 1994. - xi, 82 p. : ill. ; 21 cm. - Marketing for managers .
Includes bibliographical references.
0415097363
Market segmentation--Management.
New business enterprises.
658.802 / CRM
Market segmentation : a step-by-step guide to profitable new business / Michael J. Croft. - New York : Routledge, 1994. - xi, 82 p. : ill. ; 21 cm. - Marketing for managers .
Includes bibliographical references.
0415097363
Market segmentation--Management.
New business enterprises.
658.802 / CRM