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Weitz, Barton A.

Strategic marketing : planning, implementation, and control / Barton A. Weitz and Robin Wensley. - Boston, Mass. : Kent, c1984. - x, 500 p. : ill. ; 24 cm. - Kent series in marketing .

Includes bibliographical references and index.

0534009719

83004324


Marketing.

658.802 / WES
Last Updated on September 15, 2019
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