Weitz, Barton A.
Strategic marketing : planning, implementation, and control / Barton A. Weitz and Robin Wensley. - Boston, Mass. : Kent, c1984. - x, 500 p. : ill. ; 24 cm. - Kent series in marketing .
Includes bibliographical references and index.
0534009719
83004324
Marketing.
658.802 / WES
Strategic marketing : planning, implementation, and control / Barton A. Weitz and Robin Wensley. - Boston, Mass. : Kent, c1984. - x, 500 p. : ill. ; 24 cm. - Kent series in marketing .
Includes bibliographical references and index.
0534009719
83004324
Marketing.
658.802 / WES