McCarthy, E. Jerome
Essentials of marketing / E. Jerome McCarthy with the assistance of Andrew A. Brogowicz. - Rev. ed. - Homewood, Ill. : R.D. Irwin, 1982. - xvii, 540 p. : ill. ; 24 cm. - The Irwin series in marketing. .
Includes bibliographical references and indexes.
0256026483
81084883
Marketing.
658.8 / MCE
Essentials of marketing / E. Jerome McCarthy with the assistance of Andrew A. Brogowicz. - Rev. ed. - Homewood, Ill. : R.D. Irwin, 1982. - xvii, 540 p. : ill. ; 24 cm. - The Irwin series in marketing. .
Includes bibliographical references and indexes.
0256026483
81084883
Marketing.
658.8 / MCE