King, William Richard,
Quantitative analysis for marketing management / [by] William R. King. - New York : McGraw-Hill, 1967. - xviii, 574 p. illus. 23 cm.
Includes bibliographies.
070346054
67021595
Marketing--Mathematical models.
Marketing--Management--Mathematical models.
Decision making--Mathematical models.
HF5415.1 / .K5
658.800182 / KIQ
Quantitative analysis for marketing management / [by] William R. King. - New York : McGraw-Hill, 1967. - xviii, 574 p. illus. 23 cm.
Includes bibliographies.
070346054
67021595
Marketing--Mathematical models.
Marketing--Management--Mathematical models.
Decision making--Mathematical models.
HF5415.1 / .K5
658.800182 / KIQ