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Tarpey, Lawrence X.

A preface to marketing management / Lawrence X. Tarpey, James H. Donnelly, Jr., J. Paul Peter. - Dallas : Business Publications, 1979. - x, 250 p. : ill. ; 23 cm.

Includes indexes.

Bibliography: p. 227-234.

ISBN: 0256022070

LCCN: 78070019

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .T37

Dewey Class. No.: 658.8 / TAP

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