Bal, Terry T.
Marketing readings : an enrichment of concepts / Terry T. Ball ... [et al.]. - Prospect Heights, Ill. : Waveland Press, 1979. - xiv, 592 p. : ill. ; 24 cm.
Bibliography: p. 591-592.
0917974166
78059270
Marketing.
HF5415 / .M318
658.83 / BAM
Marketing readings : an enrichment of concepts / Terry T. Ball ... [et al.]. - Prospect Heights, Ill. : Waveland Press, 1979. - xiv, 592 p. : ill. ; 24 cm.
Bibliography: p. 591-592.
0917974166
78059270
Marketing.
HF5415 / .M318
658.83 / BAM