Keegan, Warren J.
Multinational marketing management Warren J. Keegan. - Englewood Cliffs, N.J., Prentice-Hall [1974] - xiv, 593 p. illus. 23 cm.
Includes bibliographies.
0136047939
73007865
Export marketing--Management.
Export marketing--Management--Case studies.
HF1009.5 / .K39
658.8 / KEM
Multinational marketing management Warren J. Keegan. - Englewood Cliffs, N.J., Prentice-Hall [1974] - xiv, 593 p. illus. 23 cm.
Includes bibliographies.
0136047939
73007865
Export marketing--Management.
Export marketing--Management--Case studies.
HF1009.5 / .K39
658.8 / KEM