Kardes, Frank R.
Consumer behavior and managerial decision making / Frank R. Kardes. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2002. - xviii, 457 p. : ill. ; 25 cm.
Includes bibliographical references (p. 417-439) and indexes.
8120322215
2001021949
Consumer behavior.
Decision making.
HF5415.3 / .K298 2002
658.8342 / KAC
Consumer behavior and managerial decision making / Frank R. Kardes. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2002. - xviii, 457 p. : ill. ; 25 cm.
Includes bibliographical references (p. 417-439) and indexes.
8120322215
2001021949
Consumer behavior.
Decision making.
HF5415.3 / .K298 2002
658.8342 / KAC