Dhaka University Library Online catalog

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Marketing : theory and practice / edited by Michael J. Baker. - 3rd ed. - London : Macmillan, 1976. - x, 442 p. : ill. ; 24 cm. - Macmillan studies in marketing management .

Includes bibliographical references and index.

ISBN: 0333198204 : 0333198212 £7.95.

LCCN: 77352096

Nat. Bib. No.: GB***

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8001 / MAR

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