Westing, J. Howard
Modern marketing thought / J. Howard Westing and Gerald Albaum. - 3rd ed. - New York : Macmillan, 1975. - xiii, 525 p. : ill. ; 23 cm.
Includes bibliographical references and index.
002426590X
74010309
Marketing.
658.8 / WEM
Modern marketing thought / J. Howard Westing and Gerald Albaum. - 3rd ed. - New York : Macmillan, 1975. - xiii, 525 p. : ill. ; 23 cm.
Includes bibliographical references and index.
002426590X
74010309
Marketing.
658.8 / WEM