Hartley, Robert F., 1927-
Marketing successes, historical to present day : what we can learn / Robert F. Hartley. - 2nd ed. - New York : J. Wiley, c1990. - vii, 290 p. : ill. ; 23 cm.
Includes bibliographical references.
0471512621
89014805
Marketing--Case studies.
HF5415 / .H2432 1990
658.8 / HAM
Marketing successes, historical to present day : what we can learn / Robert F. Hartley. - 2nd ed. - New York : J. Wiley, c1990. - vii, 290 p. : ill. ; 23 cm.
Includes bibliographical references.
0471512621
89014805
Marketing--Case studies.
HF5415 / .H2432 1990
658.8 / HAM