Dhaka University Library Online catalog

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Marketing management and strategy : a reader / edited by Philip Kotler, Keith K. Cox. - 4th ed. - Englewood Cliffs, NJ : Prentice-Hall, c1988. - x, 406 p. : ill. ; 24 cm.

Includes bibliographies.

ISBN: 0135584531 (pbk.)

LCCN: 87018849

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .M3524 1988

Dewey Class. No.: 658.802 / MAR

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