Dhaka University Library Online catalog

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Global marketing management : cases and readings / [edited by] Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett. - 3rd ed. - Reading, Mass. : Addison-Wesley Pub. Co., c1995 - x, 686 p. : ill. ; 23 cm.

Includes bibliographical references.

ISBN: 0201539721

LCCN: 94020690

Subjects--Topical Terms:
Export marketing--Management.
Export marketing--Management--Case studies.

LC Class. No.: HF1416 / .G56 1995

Dewey Class. No.: 658.848 / BUG

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