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Gelb, Gabriel M., 1929-

Insights for marketing management / Gabriel M. Gelb, Betsy D. Gelb. - 2d ed. - Santa Monica, Calif. : Goodyear Pub. Co., c1977. - viii, 303 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0876204744

LCCN: 76053773

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .G39 1977

Dewey Class. No.: 658.8 / GEI

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