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Toyne, Brian.

Global marketing management : a strategic perspective / Brian Toyne, Peter G.P. Walters. - Boston : Allyn and Bacon, c1989. - xx, 747 p. : ill. ; 25 cm.

Includes bibliographies and indexes.

ISBN: 0205118291

LCCN: 88007677

Subjects--Topical Terms:
Export marketing--Management.
International business enterprises--Management.

LC Class. No.: HF1416 / .T66 1989

Dewey Class. No.: 658.84 / TOG

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