Dhaka University Library Online catalog

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Readings in basic marketing / edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz. - Rev. ed. - Homewood, Ill. : R. D. Irwin, 1978. - viii, 427 p. : ill. ; 23 cm.

Includes bibliographical references.

ISBN: 0256020507

LCCN: 78052940

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .R334 1978

Dewey Class. No.: 658.8 / MCR

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