McQuarrie, Edward F.
The market research toolbox : a concise guide for beginners / Edward F. McQuarrie. - 2nd ed. - Thousand, Oaks, Calif. : Sage, c2006. - xvi, 205 p. ; 23 cm.
Includes bibliographical references and index.
1412913187 (cloth) 1412913195 (pbk.)
2005006695
Marketing research--Methodology.
658.8 / MCM
The market research toolbox : a concise guide for beginners / Edward F. McQuarrie. - 2nd ed. - Thousand, Oaks, Calif. : Sage, c2006. - xvi, 205 p. ; 23 cm.
Includes bibliographical references and index.
1412913187 (cloth) 1412913195 (pbk.)
2005006695
Marketing research--Methodology.
658.8 / MCM