Mehta, Subhash C.
Indian consumers : studies and cases for marketing decisions [by] Subhash C. Mehta. - New Delhi, Tata McGraw-Hill Pub. Co. 1973. - xvi, 336 p. illus., map. 24 cm.
Includes bibliographical references.
73905950
Consumers--India.
Marketing--Management--India.
HC440.C6 / M43
658.83 / MEI
Indian consumers : studies and cases for marketing decisions [by] Subhash C. Mehta. - New Delhi, Tata McGraw-Hill Pub. Co. 1973. - xvi, 336 p. illus., map. 24 cm.
Includes bibliographical references.
73905950
Consumers--India.
Marketing--Management--India.
HC440.C6 / M43
658.83 / MEI