McCarthy, E. Jerome
Essentials of marketing / E. Jerome McCarthy and William D. Perreault. - 3rd ed. - Homewood, Ill. : R.D. Irwin, 1985. - xvi, 595 p. : ill. ; 24 cm. - The Irwin series in marketing .
Includes indexes.
Bibliography: p. 555-567.
0256033005
84062328
Marketing.
658.8 / MCE
Essentials of marketing / E. Jerome McCarthy and William D. Perreault. - 3rd ed. - Homewood, Ill. : R.D. Irwin, 1985. - xvi, 595 p. : ill. ; 24 cm. - The Irwin series in marketing .
Includes indexes.
Bibliography: p. 555-567.
0256033005
84062328
Marketing.
658.8 / MCE