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Seibert, Joseph C.

Concepts of marketing management [by] Joseph C. Seibert. - New York, Harper & Row [1972, c1973] - x, 566 p. illus. 24 cm. - Series in marketing management .

Bibliography: p. 541-545.

ISBN: 006045878X

LCCN: 76187049

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .S43

Dewey Class. No.: 658.8 / SEC

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