Lovelock, Christopher H.
Services marketing : text, cases & readings / Christopher H. Lovelock. - 7th ed. - New Delhi : Pearson, 2011. - xxi, 683 p. : ill. ; 26 cm. - Prentice-Hall series in marketing .
Includes bibliographical references.
9788131759394
83000555
Professions--Marketing.
Service industries--Marketing.
658.8 / LOS
Services marketing : text, cases & readings / Christopher H. Lovelock. - 7th ed. - New Delhi : Pearson, 2011. - xxi, 683 p. : ill. ; 26 cm. - Prentice-Hall series in marketing .
Includes bibliographical references.
9788131759394
83000555
Professions--Marketing.
Service industries--Marketing.
658.8 / LOS