Keegan, Warren J.
Global marketing t / Warren J. Keegan. - 3rd ed. - Upper Saddle River, N.J. : Prentice Hall, c2002. - xiv, 639 p. : ill., maps ; 26 cm. - Prentice Hall series in marketing .
Includes bibliographical references and indexes.
0130669989
98023506
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416 / .K44 1999
658.848 / KEG
Global marketing t / Warren J. Keegan. - 3rd ed. - Upper Saddle River, N.J. : Prentice Hall, c2002. - xiv, 639 p. : ill., maps ; 26 cm. - Prentice Hall series in marketing .
Includes bibliographical references and indexes.
0130669989
98023506
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416 / .K44 1999
658.848 / KEG