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Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Wisenblit, Joseph - 8th ed. - Boston : Pearson, 2004. - 492 p. : col. ill. ; 28 cm.

Glossary: p. 453-470
Includes bibliographical references and indexes.

ISBN: 8120323505

LCCN: 2005029392

Subjects--Topical Terms:
Consumers
Marketing

LC Class. No.: HF5415.32 / .S35 2007

Dewey Class. No.: 658.8342 / SCC

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