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McKenna, Regis.

The Regis touch : million-dollar advice from America's top marketing consultant / Regis McKenna. - Reading, Mass. : Addison-Wesley Pub. Co., c1985. - xii, 179 p. : ill. ; 24 cm.

Includes index.

ISBN: 0201139812 : $15.95

LCCN: 84028374

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .M38 1985

Dewey Class. No.: 658.8 / MCR

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