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Nickels, William G.

Marketing principles : a broadened concept of marketing / William G. Nickels. - Englewood Cliffs, N.J. : Prentice-Hall, c1978. - xvi, 576 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0135582059

LCCN: 77024308

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .N47

Dewey Class. No.: 658.8 / NIM

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